Creative Capital 2017

Creative Capital 2017

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Open Call for NJ-Based Artists

from Creative Capital and Artworks Trenton




Multi-format four-month program in financial and business management to help artists establish a secure base upon which to create and grow their work.



“You have provided incredible tools for success.” – 2016 participant

Presented by Creative Capital, Artworks, Gallery Aferro, and the South Jersey Cultural Alliance.


The Creative Capital Professional Development Program (PDP)’s Blended Learning Program is an integrated four-month program running from March – July 2017 that combines a one-day Strategic Planning & Fundraising in-person workshop, three live webinars, a series of online courses, artist working groups and small group phone consultations. Artworks is proud to be a partner for the second year in this innovative artists-teaching-artists professional development program specially designed for New Jersey artists. This program is made possible by the New Jersey State Council on the Arts and the Geraldine R. Dodge Foundation.

The initial day-long in-person workshop will be held on March 18, 2017 at the SJCA in Hammonton and on March 19, 2017 at Gallery Aferro in Newark (Central New Jersey artists selected by Artworks will be split between these two locations and dates) with a final convening workshop for all participants held on July 15, 2017 at Artworks in Trenton. 20 Trenton-area artists will be accepted into the program by Artworks, along with 20 artists from Northern New Jersey and 20 artists from Southern New Jersey. Professional artists of all disciplines are eligible to participate in the program, artists should be generative, not interpretive (for example, the composer over the violinist, the playwright over the actor). Artists can be from more than one discipline. We are committed to diversity in all it’s multiple forms, with artists of color and/or those who identify as LGBTQIA+ especially encouraged to apply.

Applications Due February 21, at 11:59 p.m.

Apply online using this link to a simple registration form.  APPLY HERE

Contact with questions.

This program is offered to accepted artists free of charge.
Selections will be made by Artworks according to the following criteria. The artists should specifically demonstrate they:

• Have a track record of ongoing artistic activity;

• Have a clarity of artistic vision and purpose;
• Are ready to move to a new phase of their artistic career;
• Can significantly benefit from the program’s focus on goal-setting and skill-building in fundraising, marketing, and financial management; and
• Can benefit from developing a new network of professional contacts.​


The comprehensive program includes:


Artist Self-Assessment (early March) Artists will complete a self-assessment to help them better understand their strengths and challenges before the program begins. The assessment includes questions about finances, time management, personal goals, and fundraising techniques.


Strategic Planning & Fundraising Workshop (March 18 in Hammonton, March 19 in Newark, artists are required to attend only one) Artists will attend a one-day workshop in Strategic Planning & Fundraising designed for individual artists. The workshop will include group lectures and small-group breakout sessions (see sample agenda below). Artists will receive the PDP’s Artist’s Tools Handbook and Strategic Planning Workbook to guide their personal planning process.


Three Live-Streaming Interactive Webinars (April & May) Artists will dig deeper into specific topics introduced in the workshop by participating in a series of live, interactive webinars. Partner organizations have the option to gather the artists at one site to participate in the webinars as a group, furthering community-building and collaboration. Artists will receive recordings of the webinars for future reference.


Webinar Topic Options:

  • Art Business Management (Monday, April 3, 7-8:30pm) Essential components of organizing your practice, including managing relationships, hiring employees, contracts, negotiation, budgeting, cash flow, time management, space organization, marketing and business etiquette.
  • Real Life Budgeting (Thursday, April 27, 7-8:30pm) A practical look at budgeting for artists. Discusses misconceptions about money, four ways to improve your financial life this week, establishing life-long principles, determining your hourly rate, and creating a realistic project budget.
  • Kickstarter School (Wednesday, May 10, 7-8:30pm) A primer on how to bring a crowd funded project to life via Kickstarter. Explore case studies of successful projects and learn what kind of rewards work best, how to spread the word about a project and other tips.


Online Courses (May-June, self-directed) After the completion of the webinars, three online courses will be a made available for participants who want to dig deeper into financial management, revenue generation and grant applications. Each 60-minute online course is divided into a series of short video chapters, accompanied by research, homework assignments and downloadable work sheets. Artists can access these optional course on their own time and complete at their leisure, and revisit for up to a year.


Online Course Options:

  • Financial Management: Includes chapters and exercises on Employment and Income Goals; Retirement Savings; Taxes; Student Loans and Debt Management; Credit Reports and Scores, and First-Time Home Buying.
  • Grants and Applications: Includes chapters and exercises on Writing a Grant Proposal or Residency Application; Project and Grant Budgets; Writing an Artist Statement; and Best Practices for Work Samples.
  • Exploring Streams of Revenue: Includes chapters and exercises on Assessing Self-employment vs. Employment; Assessing Your Day Job and Salary; Public Art Commissions; Teaching; Pricing Your Work (for visual artists), and Selling Your Work (for visual artists).


Small Group Sessions and Check-in (June) Participants are given the option to be part of a small peer-to-peer working group for each of the online courses they chose to complete.  Each group will have a scheduled check-in call with a course leader to review their work, ask questions, and share information with one another.


Final Wrap-up Convening/Workshop (July 15 in Trenton) A final in-person wrap-up event that will bring together all participating artists. PDP leaders will offer content to follow up and wrap up the program and facilitate small group peer-to-peer sharing. The final convening can also be used as an opportunity for both participants and the partner organization to plans ways and systems to continue to work together, to support each other, and to extend the program further into their community.


Participants leave the program with:


  • A personalized plan of action based on their own identified goals for their art career
  • A roadmap for funding their work and revenue-generation, including improving fundraising materials; working with partners and building a base of individual contributors
  • New perspectives on how to approach presenting and writing about their work for fundraising purposes
  • Increased understanding of their personal and professional financial options
  • A framework for deciding which opportunities to say yes or no to, and how to do so
  • A new understanding of the value of their time, and how it relates to the pricing of their work
  • The PDP Strategic Planning Workbook, which includes exercises and evaluation processes to work toward your own personal goal setting and financial management
  • The PDP Artist Tools Handbook, an essential guide filled with practical tools and resources
  • Handouts that include self-assessment exercises, focusing strategies, worksheets and tools
  • A cohort of peer artists in the community who can act as resources going forwards





About Artworks


Artworks is Trenton’s visual arts center. Our mission is connecting community, culture and creativity through the arts. At our main headquarters we host art exhibits at our main gallery and our community gallery. We strive for artistic excellence and relevance to our community in the exhibits we present. Artworks hosts a variety workshops, open studio programs, and youth and adult education programs at our headquarters and at outside sites. Artworks connects communities within Trenton and builds bridges to our neighboring communities with events year-round, including our wildly popular Art All Night 24-hour art festival in June, and Art All Day, our open studio and creative space tour throughout Trenton in November.


About Creative Capital


Creative Capital supports innovative and adventurous artists across the country through funding, counsel and career development services. Since 1999, Creative Capital has committed $40 million in financial and advisory support to 511 projects representing 612 artists. Our Professional Development Program (PDP), which grew out of our work with grantees, has now reached more than 12,000 additional artists in 600 communities through in-person workshops and live webinars. The Professional Development Program is supported by The Andy Warhol Foundation for the Visual Arts, Bloomberg Philanthropies, National Endowment for the Arts, Hearst Foundations, The Geraldine R. Dodge Foundation, Doris Duke Charitable Foundation, Joan Mitchell Foundation, New York City Department of Cultural Affairs, and the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.


About the Geraldine R. Dodge Foundation


The Geraldine R. Dodge Foundation supports leadership, innovation, and collaboration for a better New Jersey. For more than 40 years, the Geraldine R. Dodge Foundation has nurtured leaders, ideas, and institutions which transcend self interest and promote a sustainable future. Dodge focuses on issues critical to their home state of New Jersey, and organizations that have a direct and meaningful impact there.


About the New Jersey State Council on the Arts


NJSCA believes the arts are central to every element we value most in a modern society including: human understanding; cultural and civic pride; strong communities; excellent schools; lifelong learning; creative expression and economic opportunity.