Saturday, May 28th, 2016, 12-3pm
Creating your art or craft is frequently solitary. Yet art and craft making are not a spectator’s sports. Sharing it may open doors. During this workshop you will learn “how” to improve networking, learn business terms, refine your visual artistic theme and basic sales skills. This seminar and workshop will include:
· A broader understanding of your customer “and what is your “contact base” is.
· Learn business-oriented practices and terminology
· Refine and personalize your visual art theme.
Natural selling is as easy as, saying, “hello”:
Confidence building and self-assurance are part of natural selling. Learn tips about "people-skills” that may impress potential buyer(s). What are “selling strategies" and “buying signals”? What is the anatomy of a sale? How can you stay organized?
In small; “gathering-time groups”:
Learn by doing and gain feed-back, then re-group for guidance from the instructor and others. Everything is designed to further build networking skills and confidence through:
1. Face to face, working on your “elevator pitch”.
2. Guided peer-review of your “artistic products”.
Creating “your unified visual look” and/or improving what you show, starts with visual collateral. Due to time restraints, bring ONLY three pieces or printed examples of your art-product from the list of examples below. Please do not show them on a laptop, phone or tablet. The media devices are not easy to be seen in a group setting. Please bring the following:
(If you don’t have these items, we will help you develop your concept. Use your best judgment regarding the size/scale of your art-work/craft/product).
-(Carry sized items) three actual pieces
- For (too large to carry –scaled down items) or three different photos about 8x10”
- Prints, off your a media device, of three different pieces
- Any business and/or show card(s) and/or one printed out copy of your web/face-book page(s).
- A notebook and pen
Instructor: Alice Melzer
In this bookbinding workshop, artists will become familiar with the tools, materials and tricks of the book binding trade! Throughout this course, we’ll explore binding in highly personalized way, creating multiple soft and hardcover artists’ books. Each artist will create beautiful handmade books, and all the knowledge needed to explore binding in their own work. Artists should anticipate creating a minimum of 6 different books. Beginners welcome!
-1 yard of light-weight fabric (silk, cotton, linen; no stretch, no quilting, embroidery, beading, sequins, etc)
-3-4 sheets of decorative papers (minimum size 11x15”; varied weights okay)
-1 sketchbook or notebook in which to take and hold notes
Optional: Binding tools (needles, Xacto knife, bone folder, cutting mat, pencils, rulers, etc). These will be available to be used during the two-day workshop; you do not need to purchase these if you do not already have them. However, if you prefer to use your own tools, please label them.
Optional: Prints, photos, works on paper, etc. These may be used as the covers for both soft and hardcover books. You may also choose to use these in your bindings.
Price: $75 (2 day workshop)
Instructor: Dave DiMarchi
Both beginners and seasoned artists are welcome to this Saturday workshop. A model, easels and drawing boards will be provided, but participants must bring their own paper and drawing media. Adam Brazil will be guiding instruction for those interested, but participants may also use this time to sketch freely. Registration is limited, so sign up early!
Suggested Supply List: 18" x 24" newsprint pad, 18" x 24" drawing paper pad, vine charcoal, compressed charcoal, conté crayon, kneaded rubber eraser, pencils (2h to 4b range), workable fixative - paper and drawing media are not supplied by Artworks.
Please arrive 10 minutes early.
Instructor: Adam Brazil